We are moved at so many levels of landscape, be those traditionally physical, emotional, mental or virtual. From city designers to coders to car manufacturers, we can work together to create a better vision for motoring. 

A 'motor' is the source of any vehicle that moves us, and those vehicles come at many different scales. Whether it is a bike, a car, or a piece of music, a motor is anything that moves us consistently and structures the ways and means of our movement.

Ecological transportation begins with understanding that the vehicles and infrastructures moving us create cognitive systems. Our minds have been channeled in part by the ways we motor--the ways we move ourselves, our materials, and our ideas.

EMI (the ecological motoring initiative) creates and facilitates conversations towards a new notion of motoring. We believe part of the work to be done is in noticing and better understanding the current cognitive systems being created by our forms of motoring, observing the ways they structure our daily lives and activities, and moving into the desirable unknown with a whole new vision of what motoring can be, including its means and materials.

How can we meet the motoring needs of all in a way that is ecological? What does it mean to move within the means of the living planet? How can we move in ways that inspire and motivate us and increase our potentials longterm?

Let’s think through these issues together towards a healthier future and a whole new kind of motoring.